A blog can be a great tool to get the news out to your audience and doing it your way.  However, to do this, you must first build an audience.

An audience does not magically appear just because a person starts a blog.  It can be hard work getting your name out there while first getting started.  One of the most basic ways a person can do this is through search engine optimization.  SEO allows your blog to become more visible to search engines and places it closer to or on the front page when people search for related topics.  This can be done by adding meta tags, linking to notable sources, or being linked to by other sources.

Once you have an audience, listen to them.  Read their comments and try to be accommodating if they have specific requests for stories or site formatting.  They are your biggest asset, so do what you can to make them glad to be your readers.

 



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