Briggs Chapter 4

February 14, 2012 | Leave a Comment

Microblogging has emerged as an abbreviated form of blogging that carries its own set of unique advantages.  First, it’s fast.  News stories often break first on Twitter.  Updates from sporting events, conferences, shows, and other places are often made on Twitter, often accompanied by photographs or links to other relevant information.

Second, it’s straightforward and simple.  The 140 character limit means that tweets cannot be excessively verbose.  This forces the writer to boil down their message into a lean, succinct statement that is too short to possibly lose the attention of their reader.  Links to full stories and photographs may be added to beef up a post for those who wish to investigate an issue further.

Third, it fosters communal collaboration.  Twitter can be used as a crowdsourcing tool by requesting feedback through the process of retweeting.  Followers of a certain user can retweet a message and add their own response or comments for the original poster to see.  Incidentally, retweeting a post means that the original message is spread beyond the original poster’s network, which gives them an otherwise inaccessible audience.



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