Feb

13

Briggs Chapter 3

February 13, 2012 | Leave a Comment

In the age of the internet, the audience can be a powerful tool for effective and memorable reporting and storytelling.  Crowdsourcing and open-source reporting are two techniques that were not possible before the advent of digital journalism (at least not in the ways they are used today).

Crowdsourcing involves using the audience to help accomplish a specific goal.  For example, crowdsourcing is a cornerstone of Wikipedia, an online encyclopedia that allows users to add or modify its content.  News organizations might use crowdsourcing to gather opinions on a popular issue or gather statistical information to use in stories or presentations.

Open-source reporting involves using the audience to gain general feedback rather than using them to gather specific information.  It allows for a more collaborative newswriting process, while at the same time promoting transparency and a lack of bias.

Finally, linking within an article gives readers more territory to explore while following a story or topic.  They add richness to a reporter’s story because it allows them to harness the vast resources of the internet in a subtle, efficient way.  Linking helps build a network of outlets who will mutually gain the respect and trust of their readers by linking to one another.



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